Apple Inc.

Apple Inc. which was named Apple Computer Inc.. established in Cupertino, California on April 01, 1976 and inaugurated on 03 january 1977. During 30 years of Apple Inc. Apple Computer Inc. named. but of late the name of Apple Computer Inc. to become so. the reason to expand the field of companies that focus on the first computer company to be engaged in the field of consumer electronics. Apple Inc. has approximately 28,000 employees worldwide, and yearly sales of about U.S. $ 24 billion.
Apple was founded by Steve Jobs, Steve Wozniak and Ronald Wayne on April 01, 1976. Apple sells first Apple PC kit I made by hand Wozniak. PC kit Apple I was first shown at the Homebrew Computer Club. I started Apple marketed in July 1976, as the motherboard (with the CPU, RAM chips and video text), dipasaran price of U.S. $ 666.66. Apple II was first introduced on 16 April 1977, on the west coast computer exhibition. Unlike the preceding, Apple II, using color screen, and media storage floppy disk 5 ¼ inch (I use Apple kasete tape).
In the December 1979 Steve Jobs and several Apple employees (including Jef Raskin) visiting Xerox PARC to see Xerox ALTO. Xerox allow experts from the apple to enter the facility during the PARC 3hari. After examining facilities PARC, Steve Jobs realized that the future of computer must have a GUI. Development of computer with Graphical User Interface starting from Apple Lisa. Apple Lisa in 1983 is a PC (personal computer) that the first use GUI. But Apple Lisa dipasaran fail, because the price is too high. Next on the 1984 Apple launched Machintosh, with the price. Finally machintosh great success until now.

APPLE Mission
Apple wishes to provide the best for students, teachers, consumers, and professionals around the world in innovation through the use computer hardware, software and internet.
APPLE Vision
Humans are the changes in the world, for that man should be above the system and structure, not a subordinate of the system or structure.

APPLE strength
a.Make personal computer the first time using the Graphical User Interface (GUI).
b.Combine product design with an elegant performance of electronic devices.
c.Make own operating system that combined with the hardware from APPLE.
d.Build special stores that sell various products from APPLE and third-party products that work with APPLE, this store is named Apple Store.
APPLE Weakness
a.Product sale price is expensive.
b.Already a package of hardware and software that are all developed by APPLE, so that consumers can not customize the PC.
c.Sale products with specifications that confuses consumers.

APPLE Opportunities
APPLE in 1994 in cooperation with IBM and MOTOROLA to develop personal computer with a price that is affordable and has a strong performance. Finally, with the collaboration between APPLE, MOTOROLA and IBM Power birth Machintosh the use of software and hardware APPLE from IBM and MOTOROLA. After experiencing repeated failure - back, end on 15 August 1998 Jonathan Ive successfully create iMac, a computer that uses the latest technology and elegant design. APPLE also buy Macromedia software Final Cut, which was then acquired into iMovie and Final Cut Pro APPLE for computers. APPLE also acquired some software from Nothing Real.
On 6 June 2005 APPLE start using Intel's processor. This is intended to push up sales APPLE software. So that consumers have a processor Intel Core Duo CPU can install the MacOS operating system in his PC's. APPLE Computer's use of Intel processor can also run the Windows operating system software through Xp from APPLE, Boot Camp. Even APPLE also claimed that Windows Xp run through Boot Camp can run faster than the computer through a special windows. On 7 February 2007 APPLE also proposes to sell music online without DRM (Digital Right Management). So that the music sold in the iTunes Store can be played with a media player made a third party.
APPLE threat
The dominance of the hardware is sold at retail for the windows operating system's hardware sales threaten APPLE. This is because the hardware is sold to many complex for windows, and with prices that vary as well. So that the consumer free to choose which of the hardware in accordance with the needs of pockets and the desired performance. Windows (APPLE competitor) also started to expand market of electronic devices other than computers. This also threatens the existence of the device - a device sold by APPLE. Price operating system and software support for windows that also threaten the cheaper software from APPLE which is sold at prices which are relatively expensive.

APPLE Target
APPLE expand from companies that sell into the computer company that sells a variety of electronic devices. That is why APPLE changing the company name was APPLE Computer Inc., Became APPLE Inc. APPLE successfully created the device with an elegant design and performance of the firm. This is evidenced with the success iMac (computer), iPhone (telephone portable), and iPod (portable media player). APPLE also began to introduce computers to schools since early. His motto with "The Kids Can not Wait" APPLE start introduce computers to schools in California. APPLE ago to provide a computer to every school in California. This is a massive school computerization project the first time.

APPLE STRATEGY
Public relations strategy
This strategy is carried out with the introduction APPLE computers to schools. This meant that students already know the computer since early. APPLE share a computer to every school in California.
Operating strategies
APPLE conduct operations with the strategy collaboration between APPLE, IBM, and MOTOROLA. APPLE create software, while IBM MOTOROLA and the hardware. The goal is that APPLE can create a personal computer products with affordable prices, but with a function that remains powerful. APPLE also make collaboration with Jonathan Ive as the team leader in the design APPLE. This collaboration ultimately create products APPLE; iMac, iPhone, and iPod. The three products are very fenomenal, because the design provides an elegant and integrated with the latest technology. This is the third product to bring APPLE golden era now.
In 2005 APPLE also collaborate with Intel. So that consumers who have a computer with Intel Core Duo CPU can install the MacOS operating system in his PC's.